It's critical to choose the right picture size for each type of post on each platform. You must share eye-catching photographs that appear nicely in the stream if you want to prevent folks from swiping straight past your material. Below is a helpful guide in determining the ideal picture sizes for each of the main social media platforms so that your social media material is pixel flawless.
What You'll Learn
The best picture sizes for Instagram, Facebook, Twitter, and LinkedIn
Pixel heights and widths for all of the main social networks, as well as all of their different content kinds
Cropping and resizing photos to meet the best aspect ratios
ropped photographs and distorted graphics are a certain way to ruin your social media engagement. However, determining the social media picture sizes for each network may be difficult, especially with the variety of image alternatives available on each platform. We'll concentrate on the social media photographs you use in your updates in this article.
An overview of the best social media picture sizes
Here's a short rundown of the image sizes that are suggested for each social media network. To learn more about each part, click on the links to the right. All measurements are in pixels and pertain to width and height.
Best image size for Facebook
The Facebook recommended image size for sharing images and sharing links with an image is 1,200 x 630 pixels.
Sharing horizontal images: 1,200 x 630 pixels
Sharing vertical images: 1,080 x 1,350 pixels
Sharing links with an image: 1,200 x 630 pixels
Sharing Stories: 1,080 x 1,920 pixel
Best image size for Instagram
Since Instagram Stories take up the full phone screen, the ideal size is 1,080 pixels wide x 1,920 pixels tall (aspect ratio of 9:16).
Sharing square images: 1,080 x 1,080 pixels
Sharing horizontal images: 1,080 x 566 pixels
Sharing vertical images: 1,080 x 1,350 pixels
Sharing Stories: 1,080 x 1,920 pixels
Best image size for Twitter
Sharing a single horizontal image: 1,200 x 675 pixels
Sharing multiple images: 1,200 x 675 pixels
Sharing links with an image: 800 x 418 pixel
Best image size for LinkedIn
Sharing horizontal images to company page or personal profile: 1,104 x 736 pixels
Sharing links with an image to a company page or personal profile: 1,200 x 628 pixels
Facebook post image size
The suggested picture size for Facebook for posting images and links containing images is 1,200 x 630 pixels.
Facebook will resize your photographs to 500 pixels wide and adjust the height proportionately, whether you're sharing landscape, portrait, or square images. The good news is that when posting photographs on Facebook, you don't have to worry about image size. Nearly all photographs will look fine on your audience's Facebook News Feed—we say almost because Facebook still demands an aspect ratio of 9:16 to 16:9 for images.
Facebook image size when shared with a link
When you post a link on Facebook, the link preview will include an image. For the link, Facebook examines the Open Graph elements, particularly the og:image tag, which defines the picture that Facebook should use when posting in the News Feed.
You may manually add the og:image tag to every page in your website's head> section, include it in the page setting of your Webflow site, or you can use a plugin like Yoast SEO for WordPress to handle the code and execution for you. Yoast is a favorite of ours at Peak Design Media.
For links containing images: OpenGraph dimensions should be set to 1,200 x 630 pixels
Will appear in feed at a maximum width of 470 pixels (and scale to a max of 1:1)
Will appear on page at a maximum width of 504 pixels (and scale to a max of 1:1)
Facebook profile Image size
Your profile photo is the most important image you have. You don't want to be known as the person who couldn't be bothered to post a profile photo.
Because your profile image is square, post a 1:1 square photograph that fits your brand. For a personal account, this should be a photo of yourself, but for a business, you want something that clearly symbolizes your company - maybe your logo. However, keep in mind that Facebook does not allow text to take up more than 20% of a picture, so be cautious if you plan to post a huge text logo.
Business pages now include a profile image at the top left of the page, which helps them stand out from regular personal account profiles.
The following are the official dimensions and standards for Facebook profile pictures:
180 × 180 pixels is the minimum picture size.
The actual size utilized is determined upon the device and usage: 170 x 170 pixels (desktop), 128 x 128 pixels (smartphones), 36 x 36 pixels (feature phones), and 32 x 32 pixels (feature phones) (thumbnail)
Your profile image is 16 pixels to the left of your cover photo and 176 pixels to the top (on desktop). If you wish to build an integrated profile picture/cover photo, this is crucial.
Facebook event image
Facebook Events are wonderful for getting a group of people together for an activity. The event image is larger than typical images, as this is noted.
Upload resolution: 1,920 x 1,080 pixels
Facebook will shrink to its smallest size: 470 x 174 pixels.
470 x 174 shown in the feed
Instagram Post Images
The core of Instagram is its photographs (and videos). You may get them from a variety of places, and they'll probably come in a range of sizes. The following are the official Instagram photo sizes and specifications:
Maximum upload size: 1080 x 1080 pixels (square, horizontal); 1080 x 1350 pixels (vertical)
Scaled downsize: 612 x 612 pixels
Size in feed: 510 x 510 pixels
Aspect ratios between 1.19:1 and 4:5
Smaller featured header images appear as 204 x 204 pixels
Larger featured header images appear as 409 x 409 pixels
Instagram Stories have been quite popular in recent years. These are almost always vertical. During the 24-hour lifespan of your Story, you can upload more photographs and video clips. While most individuals upload fresh photos to their Stories, you may also use old content.
The following are the official Instagram Stories photo sizes and specifications:
Recommended resolution: 1080 x 1920 pixels
Minimum resolution: 600 x 1067 pixels
Aspect Ratio: 9:16
Maximum file size: 4GB
Instagram photo thumbnails
When someone visits your profile page, all of your stuff is displayed in rows of thumbnails. They may then view bigger versions of your images or videos by clicking on the thumbnails.
These thumbnail pictures will be square regardless of the size of your large-scale photographs/videos.
The following are the official Instagram profile photo sizes and specifications:
Thumbnail size: 161 x 161 pixels
It’s a square photograph, so maintain an aspect ratio of 1:1
Twitter In-Stream Photos
These are the usual images that you use in your tweets. These are also the photos that appear in any retweets you send. Any of your tweets can include photographs. Because of recent Twitter modifications, attaching a picture does not reduce the number of characters allowed.
Depending on the device they're using, Twitter users set up their streams in various ways. This implies that photo sizes will vary based on the device and settings of the user. Horizontally center your information to ensure that everyone sees the most important aspects of your image.
When you share a link on Twitter, you can choose to have a Twitter Card shown (there are quite a few different varieties). The picture on a Twitter Card is smaller than a typical in-stream photo unless you change the settings.
The following are the official dimensions and specs for Twitter In-Stream Photos:
Minimum to appear expanded: 440 x 220 pixels (a 2:1 ratio)
Can tweet up to 4 images at one time.
Can edit images if tweeting from Twitter iOS or Android app.
Maximum to appear expanded: 1024 x 512 pixels.
Appears in stream collapsed at 506 x 253 pixels on desktop.
Maximum file size of 5 MB for photos, and 5 MB for animated GIFs on mobile and 15 MB on the web.
Twitter Header Photo
Another location where you may express yourself is in your Twitter header photo. It occupies the whole top half of your Profile Page. You should submit a lot larger file because it takes up much more space than your profile photograph. It should draw visitors to your Profile Page's attention. It's three times longer than it is tall.
The following are the official sizes and standards for Twitter header photos:
Recommended upload size: 1,500 x 500 pixels
Maximum file size: 5MB
Permitted image types include .JPG, .GIF, or .PNG
LinkedIn post image
LinkedIn, like Facebook, automatically crops and centers photographs that exceed the allowed dimensions, although LinkedIn is less specific about how it does so. We've discovered that many various picture sizes will appear properly in the LinkedIn feed as long as your text is centered.
we suggest doubling the dimensions—1,104 x 736 pixels—so your images won’t appear pixelated on larger screens.
LinkedIn shared images
You can share a picture or a link to a location with an image (such as a blog post).
The following are the official dimensions and standards for LinkedIn Shared Images or Links:
Recommended upload size for images or links: 1104 x 736 pixels. Appears at 552 x 289 pixels.
Maximum upload size for shared images: 1104 x 736 pixels
File types: .JPG, .GIF, .PNG
LinkedIn Company Cover Images
The LinkedIn Company Cover image is significantly longer and skinnier than the one on a personal profile — it spans the entire page. Finding an appropriate image for this space might be tricky at times. Look for something that accurately represents your company. (not your brand)
The following are the official dimensions and standards for LinkedIn Company Cover Images:
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