The Avantii Mountain Outerwear Company, situated in Jackson Hole, Wyoming, specializes in the design and production of modern outdoor-inspired clothes such as T-shirts, hoodies, caps, beanies, buffs, and more. Their main goal is to create organically inspired garments using sustainably sourced and manufactured materials to promote the survival of our natural environment.
Avantii contacted Peak Design Media in an effort to better integrate their sustainability goals with their branding style and create a specific customer-facing focus on brand identity and environmental cohesion.
The company underwent a complete makeover, with the primary goal of better aligning its sustainability objectives with its branding materials while also including new product lines into this marketing campaign.
We accomplished this by capturing new marketing content for their lookbooks, social media campaigns, and web images, as well as revamping their logo, revising their company description, and completely redesigning their website to better execute the required customer-facing vision.