In the realm of bespoke vacation experiences, Peak Design Media stands at the forefront of blending innovative digital design with the allure of serene getaways. Their latest venture, Gros Ventre Getaway, is a testament to this synthesis. Nestled in the heart of one of the most visited and picturesque towns In America, this property promises an escape into luxury and natural beauty, while fostering unforgettable family connections. The challenge was to encapsulate the essence of Gros Ventre Getaway into a cohesive brand identity and digital presence.
To achieve this, Peak Design Media meticulously crafted a set of brand guidelines, featuring a unique logo, carefully selected typography, and a harmonious color palette, all of which speak to the serene elegance of the getaway. Furthermore, they skillfully designed and developed a website that not only reflects the brand's ethos but also offers an inviting portal for guests to embark on their journey to this exclusive retreat. This case study delves into how Peak Design Media's strategic approach in brand and web design has elevated Gros Ventre Getaway into a distinguished destination in the competitive world of luxury vacation rentals.
On average, about 55% of all website traffic across the web comes from mobile devices. With this in mind, it was a key objective of ours to ensure we carried the same immersive and compelling experience across all platforms, without compromising performance or information.
The biggest challenge, was incorporating the large amount of text and imagery while still ensuring a smooth and informative user experience. To do this, we implemented a series of sections and tabs that utilized visuals as the key information points when browsing through the aspects of the rental. To do this, we had to employ various hosting, loading and optimization techniques to ensure a seamless experience and a quick loading time even with a large amount of visual media.
