The Platinum Builders team combines over 40 years of traditional building methods with tomorrow's building solutions, designing, developing, and constructing some of Jackson Hole's most magnificent, modern mountain houses. Platinum Builders' goal with their pre-approved design approach is to substantially eliminate permission delays while concurrently constructing your foundation systems and structure, saving you up to 100% on average in time.
Peak Design Media's mission was to create a logo that matched the firm's distinction and showcased a company that not only produces some of the most articulate homes in the west, but also prides itself on being accurate and detail-oriented.
When putting together the logo frameworks and working with the Platinum team to connect their needs with the design, it became clear that attention to detail was one of the most crucial parts of the design. With this in mind, Peak Design Media chose a logo that emphasizes space, intricacy, and sharp edges, with each component of the design having a visual hierarchy that brings the eye down to the company's name.
This visual hierarchy allowed us to not only incorporate their company's heritage by showcasing the Grand Teton Mountain Range's outline, but also to create a design that effortlessly allows the eye to travel vertically from top to bottom, with each element visually identifying the company with where they are located, what they do, and how they are, all with a very minimal typography layout - key when designing in a modern space.