From the inception of our collaboration with Dr. Craig P. Bushong, MD, it was evident that the crux of the website redesign would lie in harmoniously blending modern clinical psychology standards with the outdoor lifestyle aesthetics deeply ingrained in the Colorado community. As a creative marketing agency, we recognized the vital role that this unique synthesis plays in Dr. Bushong's practice and ethos.
The paramount goal for the website was to visually and functionally articulate this duality—merging healthcare professionalism with local lifestyle influences—to encapsulate the essence of Dr. Bushong’s practice. Beyond aesthetics, we integrated a cutting-edge customer management system, Athena Health, to streamline workflow processes, thereby minimizing the administrative burden on both staff and patients. This holistic approach not only elevates the patient experience but also efficiently conveys the practice's core values and offerings, setting a new standard for medical websites.
The integration of Athena Health as a customer management system served as a game-changing element in elevating the patient experience and operational efficiency. From the patient's perspective, the system simplifies appointment scheduling, prescription refills, and access to medical records, thereby reducing the typical friction points in a medical setting. No longer burdened by lengthy paperwork or convoluted communication channels, patients can now focus on what truly matters—their health and well-being.
On the efficiency front, the Athena Health system revolutionizes the back-end processes for Dr. Bushong's practice. Administrative tasks that once took hours are now automated, freeing up staff to engage in more meaningful patient interactions and focus on tasks that demand human expertise. The system allows for real-time updates on patient information and appointment schedules, making it easier for the team to adapt to day-to-day changes. This streamlining of workflow significantly decreases the time spent on employee-to-customer paperwork and interaction, allowing the practice to serve more patients without compromising on quality of care.
This two-pronged approach—improving both patient experience and operational efficiency—is a testament to the success of our collaboration with Dr. Craig P. Bushong, MD. By understanding and integrating the unique elements of his practice into a state-of-the-art website, we have set a new benchmark for what a modern medical practice can achieve in both patient care and operational excellence.
