The Peak Design Media team has been producing all of Mahe Medical USA's promotional print for almost a year and a half. Clear communication with the Mahe team, their marketing consultants, and management is required to work efficiently.
Due to the sensitive nature of product-based advertising, consistency, accuracy, and attention to detail are critical aspects of the workflow, and each print is meticulously reviewed by the entire team and their consultants before being sent to production, ensuring that there are no loose ends or misspellings.
The AAOS is one of the most important conferences for orthopedic manufacturers and doctors of the year (American Academy of Orthopedic Surgeons). Mahe Medical USA challenged us with creating a booth that provided as much information to passers-by as possible.
Our task was to combine this request into a visually appealing print piece that highlighted brilliance while remaining unobtrusive to the eye. As a result, the design required precision, concision, and a knowledge of hierarchy.
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