Rebuilding the events centers' brand identity and web presence to be more organizationally efficient and comprehensive of all activities happening at the events center.
Logo Design
Brand Identity
UI/UX Development
Shopify eCommerce
Website Development
Sports & Events
Digital Ticketing
At Peak Design Media, we approached the rebranding of the Snow King Sports & Events Center with a vision to encapsulate the essence of its legacy while steering its identity towards a future filled with promise and innovation. Our creative journey was anchored in understanding the center's pivotal role within the community and its aspiration to be a beacon for sports and events excellence. The resulting brand identity is a harmonious blend of tradition and modernity, symbolized through a meticulously crafted logo that combines the letters "S" and "K" into a singular, dynamic form. This emblem, crowned with a nod to the Snow King Mountain Resort, bridges the past with the present, paying homage to the center's rich heritage while signaling a forward-looking perspective.
The selection of Ethnocentric and Roboto fonts in the logo's hierarchy was deliberate, aiming to reflect a balance between the adventurous spirit of the center and its commitment to accessibility and professionalism. The color palette—anchored by the robust Falu Red and complemented by shades of white and Nero—was chosen to evoke a sense of passion, energy, and elegance, mirroring the vibrancy of the events and the spirit of the community it serves.
As the architects of this rebrand, Peak Design Media is proud to have crafted an identity that not only stands out visually but also resonates deeply with the values and aspirations of the Snow King Sports & Events Center. This rebrand is more than a visual transformation; it's a strategic move to position the center as a leading destination for sports and events, reflecting its unique blend of excitement, community engagement, and professional excellence. Our goal was to create a brand identity that is not only recognizable but also memorable, ensuring that the Snow King Sports & Events Center continues to thrive and inspire for years to come.
From the initial stages of their collaboration, Peak Design Media recognized that the rejuvenation of Snow King Sports and Events Center's digital presence was pivotal in redefining the venue's place in the local community and beyond. The task was multifaceted: not only did it involve a comprehensive overhaul of the center's online identity, but also the integration of advanced functionalities to enhance user interaction and accessibility. Snow King Sports and Events Center, an esteemed local hub for sporting events, conferences, and indoor activities like ice skating, sought to streamline its digital footprint into a singular, user-friendly website. This would serve as a portal for both booking the event space and purchasing tickets for the beloved Jackson Hole Moose hockey team.
The crux of Peak Design Media's strategy was to infuse the website with a fresh, invigorating brand image that resonated with a diverse audience. This involved a meticulous rebranding of the logo and a total website redesign that not only aligned with the center's dynamic persona but also with the spirited essence of the hockey team. The incorporation of Universe ticketing directly into the website was a strategic move, simplifying the process of purchasing tickets online and thereby enhancing the overall user experience. Additionally, the integration of a Shopify Merchandise store into the website's architecture was a masterstroke, seamlessly connecting fans and visitors to a range of merchandise, further solidifying the brand's presence in the digital realm.
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