The Riverbend Project offers those impacted by a cancer diagnosis the opportunity to connect to the serenity of time spent on the river through guided fly fishing trips along the Snake River in Jackson Hole, Wyoming. Volunteer guides with decades of combined experience will lead participants down the river. All lodging, meals, and fly fishing equipment are included for each participant during the retreat.
November 19, 2020
The Riverbend Project
Brand Strategy & Logo Design
Using visual components and brand-related awareness to help The Riverbend Project, Jackson Hole's newest non-profit, produce an expression of who they are.
Peak Design Media was approached by the Riverbend Project in search of a logo that would assist them in identifying to their potential clients where they were located and which sections of the river system they were associated with during the retreats.
Peak Design Media worked with their staff and the great array of species found in the river systems around Jackson Hole to create a logo that symbolized exactly what The Riverbend Project takes satisfaction in witnessing on a daily basis.
The Riverbend Projects logo was created through a process of determining which graphic aspects were required to reflect the genuine identity of their non-profit organization. Their team was quite helpful in this regard, and they had a good idea of the visual components that were most essential to them going into the project; it was then our duty to incorporate those features.
Peak Design Media produced a multi-layer, multi-level logo that tells a story about the company with very little text by introducing the distinctive, Grand Teton mountain range and allowing the eye to flow from their peaks down through the snake river plane and into the main focused center, a Snake River Cutthroat trout.
