From the inception of our collaboration with Laid-Back, it became unequivocally clear that storytelling would be the linchpin of the brand's strategic reimagining. As a lifestyle brand deeply rooted in the quintessential American ethos of relaxed comfort and nostalgia, the potency of Laid-Back's message lies in its ability to resonate with a broad spectrum of consumers.
The primary aim of our rebranding exercise was to encapsulate this versatile appeal—evoking the laid-back ambiance and time-honored Americana that define Laid-Back—within the framework of a wholly revamped digital experience. To this end, the website redesign sought to integrate the brand's wide array of high-quality apparel and accessories in a manner that not only showcased their craftsmanship but also told a compelling narrative about the brand's core philosophy of easygoing comfort and high-quality living.
The yearly marketing plan and comprehensive digital marketing activities were meticulously curated to not just engage the existing loyal customer base but to capture a new audience, both domestic and international, that aligns with the brand's versatile appeal. Augmenting this were carefully selected visual elements and interactive experiences that provided potential customers a window into the company’s commitment to community involvement and exceptional customer service, reinforcing Laid-Back's standing as a brand that is not just worn but lived.